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Idea & Developement

The idea behind the christmas market already exists since 1999. The organizers needed to be patient but it took at least 8 years full of planning, development and creativity to set it finally up in 2007. Due to the very sensitive location and historical surrounding it has been an extensive project but at the end it was worth it and the visitors and press response was enthusiastic!

With an enormous enlightment concept which also immersed the whole castle the complete market was transformed into a historical and romantic christmas fair with a unique flair. The theme of enlightment of the castle has been voted by citizens of Berlin through a special marketing and press campaign. The upstream park area as well as the surrounding of the castle was perfectly integrated into the overall appearance of the christmas fair. In addition to that the entrance of the fair was highlighted by 2 large light towers (8 meters height each).

Also the decoration concept was developed alongside the historical guidelines and colouring concept. Sleazy plastic decoration was completely avoided and only naturally made elements made of wood have been used. Even the trash bins are made of wood. Costly cleaning service and the use of only retournable dishes helped to keep the fair as clean and tidy as it should be.

the area in front of the castle was also sales intensive point of the biggest winter open air restaurant of Berlin. More than 30 heated pagodas used by some of the most important hotels and restaurants of berlin where presenting local and international leading-edge gastronomical food highlights.

The connection between hibernal palatine specialities, christmas shopping and the historical program of the castle Charlottenburg itself was highly appreciated by the visitors. No other christmas fair of berlin provided such a unique combination of christmas experiences.

The entertainment program was not only outstanding because it was free. It was also based on the main idea of christmas which was main focused everywhere and everytime. The main museum of berlin provided traditional tinkerwork as well as the castle Charlottenburg with special fairy tale tellers. Of course not to forget the old historical carousel which was completely free. Money contributions for the carousel where afterwards subscribed to social projects for children and education in Berlin.